Have you ever gone to a website and looked at a product but didn’t purchase? Only then to have that same product follow you around the web on every website or social media site? This is called retargeting. Essentially, marketers create a retargeted display advertising campaign that delivers ads to web users who visited a specific page on a website and did not complete an action or purchase a product.
The marketer retargets them across the web as a more qualified purchaser because they’ve already interfaced with the product or service already and they have a higher probability of converting. This is a great way to create multiple touch points with a potential customer who is indecisive or unsure about committing to a purchase or service.