Pay per click advertising is a great way to drive more traffic to your business. Over 64 percent of high commercial intent keyword searches clicked on a pay per click ad, compared to 35 percent of users who clicked on an organic listing. This is a staggering statistic, it implies that when customers are looking to purchase a product or service they see sponsored ad sooner and often choose them over their organic counterparts.
It isn’t enough to erect a paid per click campaign and forget it. A PPC campaign must be actively managed. On average the first 3 sponsored ads receive 41% of total clicks. People often can’t tell the difference between paid ads and organic listings, this is why having a pay per click campaign is extremely important to driving traffic to your business. The frequent exposure has multiple benefits from more traffic, brand awareness, and often conversions from a pay per click campaign.
As your business grows, PPC is a great way to reinvest revenue to scale the business larger.