The exponential growth of mobile devices has altered how people research businesses and purchase products. As mobile device usage continues to outpace desktop use, your business web property should adapt. You must optimize your customer’s mobile experience so you can fully understand segmentation and buying habits across devices.
There is an opportunity to redesign your website to become responsive to a user’s device. When you design your website responsively, it increases readability and allows you to highlight the most important information and drive to the desired action whether it’s a phone call or inquiry form.